An AI chatbot, or chat bot, is a digital technology solution, which is primarily used for customer service, but also for the delivery of promotional or otherwise useful content. Through the use of artificial intelligence technology, a chatbot can convincingly replicate the kind of chat-based interactions a user may normally have with another human.

This means the chatbot is able to understand human communication, interpret it and provide pertinent responses. For instance, a hotel chatbot will be able to answer customer questions about the hotel and its services, while an airline chatbot might assist with the process of booking airline tickets, offering recommendations along the way.

An AI chatbot uses the data to provide a personalized experience to the users. These chatbots go much beyond just answering pre-programmed questions that every customer will experience in a precisely similar way.